Make It is devoted to creating positive opportunities for artists, crafters, designers & musicians. On the flip side, Make It is a shopping event that gives enlightened shoppers the opportunity to buy unique, ethically made goods from top artisans from all over Canada. The vibe at the show is funky, hip and modern very different from you traditional granny craft show!(not that there is anything wrong with that). Make It is about appreciating creativity, connecting entrepreneurs, and giving conscious shoppers an alternative to the mall.
The inspiration for Make It occurred when designer/producer Jenna Herbut (www.makeituniversity.com) and her brother Chandler Herbut (www.oleoriginals.com) found it hard to persuade friends to come visit them at traditional craft fairs. Jenna and Chandler knew the importance of branding and positioning so they decided to give the typical craft show a much needed marketing makeover!